Annual household incomes and the total net worth of these affluent Fire Islanders are far beyond the national average. No other lifestyle media outlet in this space provides sponsors with such direct access. Live events and merchandising will further bring the eNewsletter and partnership programs to life.
Traditional markets for luxury consumers are over saturated. The Fire Island Fifty Fifty can connect your brand with consumers who are difficult to reach through conventional, mainstream marketing. By sponsoring the Fire Island Fifty Fifty, brands will gain visibility and authenticate their brand among this niche audience to garner a share of their disposable income.